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Colleen Harley
Colleen Harley

7 Followers

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Nov 13, 2022

Qualitative vs Quantitative Research and their Contributions to Mass Media Studies

When studying any subject, research is an essential part of learning and understanding what subject we are learning about. The mass media and mass communications worlds are no exception to that. …

Research Methods

4 min read

Qualitative vs Quantitative Research and their Contributions to Mass Media Studies
Qualitative vs Quantitative Research and their Contributions to Mass Media Studies
Research Methods

4 min read


Oct 22, 2022

The Medium is the Message: Was Marshal McLuhan On To Something?

“The Medium is the Message”. That’s what Marshal McLuhan, a Canadian philosopher determined was his main message of Technological Determinism. Technological Determinism is by definition according to communicationtheory.org as, “Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries…

Ufcjonline

3 min read

The Medium is the Message: Was Marshal McLuhan On To Something?
The Medium is the Message: Was Marshal McLuhan On To Something?
Ufcjonline

3 min read


Sep 25, 2022

The Elaboration Likelihood Model: How Does Emotion Play Into Persuasive Media?

We all know that our emotions seem to get toyed with when it comes to the media we consume. …

Media

4 min read

The Elaboration Likelihood Model: How Does Emotion Play Into Persuasive Media?
The Elaboration Likelihood Model: How Does Emotion Play Into Persuasive Media?
Media

4 min read


Sep 9, 2022

Two Step Flow Theory and It’s Effect on my News/Media Consumption

I remember during my brief stint in Journalism classes in high school, and during undergrad there was ALWAYS one golden rule. That rule was “Never be biased in Journalism/News Topics.” Growing up in such a central media hub like Philadelphia, and attending a school like Temple University during undergrad- I…

Communication

3 min read

Two Step Flow Theory and It’s Effect on my News/Media Consumption
Two Step Flow Theory and It’s Effect on my News/Media Consumption
Communication

3 min read


Sep 1, 2022

The Hypodermic Needle Theory: Am I Really That Easily Influenced?

I feel like every where I turn, something political is being brought up. In 2022, politics seem to be on the forefront of every Americans mindset, whether you like to engage in talking about it or not- it somehow weasels its way into a conversation in some capacity. After studying…

Mass Media

3 min read

Mass Media

3 min read


Feb 18, 2022

Work In Your Comfort Zone: 5 Ways Up Your Work From Home Zone!

March 13th, 2022 will be two years. Two WHOLE YEARS since the Coronavirus pandemic began. Two years ago what seemed like our entire lives went virtual. That “quick 5 minute meeting” turned into a scheduled zoom call that could’ve been an email, physical happy hours turned into awkward zoom calls…

Work From Home

5 min read

Work In Your Comfort Zone: 5 Ways Up Your Work From Home Zone!
Work In Your Comfort Zone: 5 Ways Up Your Work From Home Zone!
Work From Home

5 min read


Apr 23, 2021

If She Didn’t Scare You Then….She Definitely Will Now: An Executive Summary of Disney’s Cruella’s Social Media Campaign

On May 28, 2021, Disney is releasing a new movie, based on a not-so-new character, Cruella. Cruella is set to be a live motion picture movie based on the villain from the 1996 major motion picture “101 Dalmatians”. …

Social Media Marketing

9 min read

If She Didn’t Scare You Then….She
If She Didn’t Scare You Then….She
Social Media Marketing

9 min read


Apr 18, 2021

Staying Relevant = Staying Ethical on Social Media: A How To Guide for Online Retailers

Though we may have been physically apart, 2020 was the year of raising your voice in response to social issues. From racial injustices, to politics, to a pandemic, people all around the world took to social media to make their voices heard, and share their thoughts and opinions. Of course…

Social Media Marketing

4 min read

Staying Relevant = Staying Ethical on Social Media: A How To Guide for Online Retailers
Staying Relevant = Staying Ethical on Social Media: A How To Guide for Online Retailers
Social Media Marketing

4 min read


Apr 11, 2021

The Social Dilemma: Influencing Day to Day Society; The Good, The Bad, and The Ugly

Released as a Netflix Original Documentary, The Social Dilemma is a documentary that highlights our every day social networking channels, and the good, the bad, and the ugly that comes along with them. Each and everyday, technology is growing at an alarmingly rapid pace, and that does not exclude social…

The Social Dilemma

6 min read

The Social Dilemma: Influencing Day to Day Society; The Good, The Bad, and The Ugly
The Social Dilemma: Influencing Day to Day Society; The Good, The Bad, and The Ugly
The Social Dilemma

6 min read


Apr 3, 2021

Influencer Spotlight- Abby Asselin and Gymshark: Social Media Marketing Gold

“Hey everyone, welcome back to my channel! If you are new here, welcome, my name is…” If you’re an avid Youtube watcher, you have probably heard this line from what seems like every Youtube creator that has sprung up in the past 10 years. Influencer marketing has become arguably the…

Ufcjonline

5 min read

Influencer Spotlight- Abby Asselin and Gymshark: Social Media Marketing Gold
Influencer Spotlight- Abby Asselin and Gymshark: Social Media Marketing Gold
Ufcjonline

5 min read

Colleen Harley

Colleen Harley

7 Followers

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